My second master’s degree is from Stanford University. Hence, my first master’s degree is in English.
At the time these domains were part of the English Department. My first master’s degree is from Brigham Young University, where I focused on linguistics and rhetoric, usually from a quantitative perspective. Now, I’m taking everything I know about behavior change-including my experience personally coaching 60,000 people-and sharing it all in my 2020 book: Tiny Habits. Instead, these days I focus on teaching innovators about human behavior-my models and methods in Behavior Design-so they can create products to help people be healthier and happier. And each year since then, I’ve created a new course on a topic that interests me. I named this new area "persuasive technology." My research won Stanford’s Maccoby Prize and spawned an international academic conference, going on 10 years now.Īfter graduation I started working in Silicon Valley, but I also devoted about half my time to Stanford. I decided to explore this area scientifically.Īs a doctoral student at Stanford in the 1990s, I ran the first-ever series of experiments to discover how computers could change people’s attitudes and behaviors. Being a natural optimist, I imagined many benefits of combining persuasion and technology. Over 25 years ago I was reading Aristotle's Rhetoric when I realized that someday computers would be designed to influence humans. It's a powerful system, and I call this "Behavior Design." Over the years I've created new ways to understand behavior and new methods for designing change solutions. I always try to do groundbreaking work that will improve people’s lives through behavior change. That's my #1 focus as a researcher and innovator, at Stanford and in industry. I created the Tiny Habits Academy to help people around the world.
In addition to my research, I teach industry innovators how human behavior really works.
I founded the Behavior Design Lab at Stanford University.
0 kommentar(er)
